Where are the white coats when you need them?

I cannot be the only person confused and sightly irritated by the conflicting advice on swine flu. Andy Burnham's interview on the Today programme this morning prompted much shouting at the radio. With various sources producing conflicting, and in at least one case bonkers, advice over the weekend, what we needed this morning was a clear message on what people, including pregnant women, should do to protect themselves. Instead we got a minister telling us that it was up to us to decide what to do, how to behave. Surely this can't be right? I am not a health care professional, I have never been to medical school and come from the "unless a bit of me has actually fallen off I will come into work" school of work ethics. I need doctors, people in white coats, people who do this kind of thing for a living giving me clear and sensible advice. I know that public health messages are notoriously difficult to communicate but those in charge of managing the message have our attention, so their task is a much easier. Now we just need some simple and practical guidance. And for the media to report it calmly.