The Wookey Hole Witch has got my knickers in a twist. I have spent much of my professional life trying to sell good stories in to the media. Stories which impact on the lives of real people - stories about improvements in the NHS, changing adoption laws, campaigns to get children fit or to fight for the rights of disabled people to name but a few. It is always hard to get a cynical, celebrity-obsessed media interested, particularly in stories where there is not obvious point of conflict - good news isn't news. I know and accept this. So today's Witch coverage has left me in the dither. I have to applaud the PR person who nicked the Tourism Queensland "best job in the world" wheeze and brought it to Somerset. Genius. Even if an cackler is employed at the going rate of £50k a year (which I seriously doubt - the hopefuls all had a drama school air about them if you ask me), it will be money well spent. The coverage has been phenomenal. But I have to ask how has the media been so taken in - the BBC has been broadcasting live down there all day, it is running on Sky and the story has made the print and on-line media. I know we are in the silly season but really?